Market Research and Big Data: A difficult relationship
This is a write up of the talk I gave on the ' Insight Innovation eXchange Europe 2015 ' conference on 18-02-2015 in Amsterdam. IIeX is a conference that is focused around Innovation in Market Research. My talk was a rather general one in which I tried to sketch the relationship between market research and big data. After a brief introduction, I started by explaining how computing played an important role in Market Reseach right after the second world war. Then I gave an overview of the current state, and finally I looked at what the future might bring us when it comes to Big Data applications in Market Research. When I talk to people in market research and I tell them that I work in Big Data I have the impression that I'm greeted with less enthusiasm than was the case a few years a go. Indeed, it appears that the initial enthusiasm for Big Data in the Market Research community has dwindled down a bit. I like to describe the relationship between market rese...